The subject I wanted to analyze is a community called Neo Historia. It is a community that provides a place to develop interest in the world of history, meet new friends, collaborate together and other interesting activities. This community was established in July 20^th, 2019 in Medan, North Sumatra. It has the aim to introduce history in a fun way. Right now, they already opened an office branch in Jakarta and Surabaya.

            What I think is interesting from their content is that they can present history, something that most of us considered as a boring subject, in a new and interactive way. They repackaging history in a fun meme that stuck in our mind. Therefore, we will not easily forget it and we can understand the history even better.

            Neo Historia have several media platforms, some of it are: Official website, Facebook, Instagram, Twitter, and LinkedIn. On their website, they publish about the introduction, Questions and Answers, and also how to join them. On their Facebook, Instagram, and twitter, they uploaded their main content, which is historical memes. While on their LinkedIn, they upload about their community activities and information about whether they need a new member. Neo Historia is divided between six canals. Each with their specification. There are: Neo Historia (English based content), Neo Historia Indonesia (Indonesian based content), Neo Mistik Posting (Mystical and mythical based content), Neo Historia Aksara (Traditional script-based content), Barisan Ummat Neo (Islamic based content), and Neo Christposting (Christian based content).

            In my opinion, the most effective media they used is Instagram. It is because their main content is meme, which emphasize image as their main focus. We all know that Instagram is picture-based social media, so it suits their objectives at the first place. Other than that, Instagram is the most popular social media among young generations. So, most likely their content will reach young people easily.